FeedIndex

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KRUG
Website for LVMH's premium brand KRUG champagne. It promotes the house's distinguished legacy and tradition with scenario development and personal narratives. The site's online experience integrates video and user generated content to present the story of KRUG. krug.com
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HENNESSY MIXING DIARIES
Mobile platform designed to connect a network of mixology professionals with integrated brand and shared user generated content. Through an editorial approach it expands attention to both cognac and the personalities who contribute to a diverse cocktail culture.
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AIGA
Promotional membership campaign for the American Institute of Graphic Arts.

In collaboration with Alfalfa Studio
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ALAVs & SUN MICROSYSTEMS
ALAVs (Autonomous Light Air Vessels), a traveling media art installation, are a flock of flying objects that integrated current and emerging Sun Microsystems technology into an artful entertainment experience—extending the brand's exposure into new markets.

As networked objects aware of their surroundings, the ALAVs sense and react communicating the concept of co-habitation and connectivity among people, objects, and the environment. Through performance and mass-participation ALAVs respond to each other and to people; engaging an audience with interactive play scenarios. With the use of mobile technologies people can influence the behavior of the ALAVs by starting conversations and building closer relationships with them, reflecting upon the current state of connectivity in our everyday lives. www.alavs.com

In collaboration with Jed Berk
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L!BRARY INITIATIVE MURAL
Commissioned by Pentagram, the L!brary Initiative Mural project invited leading designers to transform every library within New York's public school system into inspiring places for learning. Hands-on workshops were conducted with students and the final 7 ft high multi-panel mural was created for PS 195-197 in the Bronx.

In collaboration with Rafael Esquer Alfalfa Studio
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GIORGIO ARMANI BEAUTY
An online campaign initiated by Giorgio Armani Beauty to present Megan Fox as the new face for the brand. The launch of their Eyes to Kill mascara line took advantage of pervasive video and social media platforms to help maximize exposure across interactive channels. giorgioarmanibeauty.com
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PACO RABANNE BXS: PHASE 2
Website, social media, and augmented reality video campaign for Paco Rabanne's Black XS fragrances. Complementary online experiences, exclusive content, and retail installations work together to establish an evolving interactive system. The campaign launched in two stages, with a preliminary user generated pre-launch followed by the official site. be-a-rockstar.com
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PACO RABANNE BXS: PHASE 1
UX
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EFFICIENT DRIVER PROTOTYPE
Mobile prototype developed for a leading US energy provider. The app combined data from a vehicle's On-Board Diagnostics (OBD) reader with gamification principles to enhance driving efficiency.
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CAROLINA HERRERA
Website and digital campaign for 212 VIP fragrance. 212areyouonthelist.com
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UNICEF
Campaign to promote UNICEF's 2 Lives 2 miles film series, in support of their annual flagship State of The World's Children report—increasing awareness and engagement with both the 2012 report and its topic, children with disabilities.
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H&R BLOCK WEBSITE
The fully re-designed HRBlock.com innovates the brand digitally through design and strategy. As the only brand truly synonymous with taxes, the new website maintains the brand's relevance and extends its leadership position beyond just taxes.

The design's modular architecture supports a responsive and customizable approach to presenting content across all platforms. At the site's core is an solution driven user experience that integrates simplicity with an authentic, aspirational, and intelligent voice.
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FEEDIE
Feedie is a project of The Lunchbox Fund, a non-profit organization dedicated to providing a daily meal for disadvantaged and at-risk schoolchildren in South Africa. The mobile app transforms food photos into real food donations.
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CHAVELA
Album packaging design for Chavela Live at Carnegie Hall, a Carnegie Hall debut for the legend of Mexican song. Client Tommy Boy Records.

In collaboration with Alfalfa Studio
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HEWLETT PACKARD
Graduate funded design research conducted for Hewlett Packard's Consumer Applications and Systems Laboratory, studying children aged 11-14. Findings from human-centered research were designed into visual, material, narrative, and experiential communication tools. These artifacts were used in collaborative investigation with engineers and researchers from HP.

The visual and material interpretations were designed to promote comprehensive understanding and lead to the development of an experimental interactive prototype.


CONCORDE HOTELS & RESORTS
Concorde Hotels & Resorts form an international network of luxury establishments recognized for their prominent locations and acclaimed architecture. The website design updated their online presence by implementing comprehensive structural and visual changes. The new design presented a modular language to accomodate a transition from their previous content rich site.
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EXHIBIT
UX workflow for a mobile app designed to create and publish custom museum media guides.
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AMPHIBIAN PRODUCTIONS
Branding for a progressive nationally recognized theatre company.
amphibianproductions.org

In collaboration with Alfalfa Studio

GOOD SEED FOODS
Identity for an independent natural food products company.

MINA AL ARAB
Identity for a mixed use residential/commercial development in the United Arab Emirates, for FutureBrand.

DUBAI AGRIFLORAL ZONE
Plant and flower center at the Dubai International Airport.

PRISM
Healthcare and physician management.

ITSABOB
Interactive toy start-up that introduces a new social play experience with balloons.
itsabob.com
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WET DESIGN
Interactive architectural/environmental installation as Project Designer for WET.
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DANIEL CIRERA
Album artwork for Swedish-Spanish singer/songwriter Daniel Cirera. An an introduction to American audiences the package design served as an extension of his personal journals. Client Tommy Boy Records.

In collaboration with Alfalfa Studio
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MEDIA PLAYER - MODEL FOR DESIGN RESEARCH
A working product prototype designed to respond to virtual content by translating information from mp3 music blogs. The experimental interface uses hand manipulation and object-based browsing to construct associative links between songs. It promotes an alternate way to experience and discover music by constructing dynamic playlists; an emergent aggregation of blogs and music is determined by physical construction and interactive play with an object.

Prototyping for an emerging practice-based research methodology that promotes designed objects as tools for critical reflection. It serves as an alternative to existing strategies by channeling research findings through symbolic material objects. newecologyofthings.net
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TANGIBLE BROWSER - MODEL FOR DESIGN RESEARCH
A speculative prototype, simulated using RFID technology, designed to navigate online news content by re-arranging modular forms and building mechanical connections. A curated journey through virtual material is initiated and represented aesthetically by a constructed object. Physical shapes symbolically represent relationships between online information.

This speculative design process doesn’t necessarily define a specific problem to solve, but establishes a provocative starting point from which a design process emerges. The result is an evolution of fluctuating iteration and reflection using designed objects to provoke questions and stimulate discussion in academic and research settings. more
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CONSTRUCTION AS RESEARCH
Abstract models used as a strategic material exploration; creating form situated in the context of a critical studio environment establishes a vocabulary and facilitates the ability to articulate ideas.

The act of construction and reflecting becomes a means of exploration and investigation, implementing an iterative process of making and writing simultaneously. It used form building as a means of analysis and discovery by thinking and acquiring knowledge through one’s method of construction. more
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SENS OBJECTS
Line of fashion accessories, digital print on silk chiffon, 60" x 36".
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THE LANDR
Custom bicycle frame for The LandR