Giorgio Armani Beauty
An online campaign initiated by Giorgio Armani Beauty to present Megan Fox as the new face for the brand. The launch of their
Eyes to Kill mascara line took advantage of pervasive video and social media platforms to help maximize exposure across interactive channels.
giorgioarmanibeauty.com
KRUG
Website for LVMH's premium brand KRUG champagne. It promotes the house's distinguished legacy and tradition with scenario development and personal narratives. The site's online experience integrates video and user generated content to present the story of KRUG.
krug.com kruglovers.com
Paco Rabanne BXS: Phase 2
Social media and augmented reality video campaign for Paco Rabanne's Black XS fragrances. Complementary online experiences, exclusive content, and retail installations work in concert to establish an evolving interactive system. The campaign launches in two stages, with a preliminary user generated pre-launch followed by the official site.
be-a-rockstar.com
Concorde Hotels and Resorts
Concorde Hotels & Resorts form an international network of luxury establishments recognized for their prominent locations and acclaimed architecture. The website design updated their online presence by implementing comprehensive structural and visual changes while retaining a range of content.
concorde-hotels.com
ALAVs (Autonomous Light Air Vessels)
in collaboration with
Jed Berk
ALAVs, a traveling media art installation, are a flock of flying objects that integrate current and emerging technologies into an artful entertainment experience. As networked objects aware of their surroundings, they sense and react communicating the concept of co-habitation and connectivity among people, objects, and the environment. Through performance and mass-participation ALAVs respond to each other and to people; engaging an audience with interactive play scenarios. With the use of mobile technologies people can influence the behavior of the ALAVs by starting conversations and building closer relationships with them, reflecting upon the current state of connectivity in our everyday lives.
www.alavs.com
Amphibian Productions
in collaboration with
Alfalfa Studio
Branding for a progressive nationally recognized theatre company.
amphibianproductions.org
AIGA
in collaboration with
Alfalfa Studio
Promotional membership campaign for the American Institute of Graphic Arts.
L!brary Initiative Mural
in collaboration with Rafael Esquer
Alfalfa Studio
Commissioned by Pentagram, the L!brary Initiative Mural project invited leading designers to transform every library within New York's public school system into inspiring places for learning. The 7 ft high multi-panel mural was created for PS 195-197 in the Bronx.
WET
Urban design and architectural/environmental installation as Project Designer for
WET.
Daniel Cirera
in collaboration with
Alfalfa Studio
Album artwork for Swedish-Spanish singer/songwriter Daniel Cirera. An an introduction to American audiences the package design served as an extension of his personal journals. Client Tommy Boy Records.
Carolina Herrera
Digital campaign for 212 VIP fragrance.
212areyouonthelist.com
Sens Objects
Line of fashion accessories, digital print on silk chiffon, 60" x 36".
Untitled
Series of limited edition prints, 33" x 28", 2004
Mezze
Media Player
A working product prototype designed to respond to virtual content by translating information from mp3 music blogs. The experimental interface uses hand manipulation and object-based browsing to construct associative links between songs. It promotes an alternate way to experience and discover music by constructing dynamic playlists; an emergent aggregation of blogs and music is determined by physical construction and interactive play with an object.
Prototyping for an emerging practice-based research methodology that promotes designed objects as tools for critical reflection. It serves as an alternative to existing strategies by channeling research findings through symbolic material objects. more newecologyofthings.net
Tangible Browser
A speculative prototype, simulated using RFID technology, designed to navigate online news content by re-arranging modular forms and building mechanical connections. A curated journey through virtual material is initiated and represented aesthetically by a constructed object. Physical shapes symbolically represent relationships between online information.
This speculative design process doesn’t necessarily define a specific problem to solve, but establishes a provocative starting point from which a design process emerges. The result is an evolution of fluctuating iteration and reflection using designed objects to provoke questions and stimulate discussion in academic and research settings. more newecologyofthings.net
Construction as Research
Abstract models used as a strategic material exploration; creating form situated in the context of a critical studio environment establishes a vocabulary and facilitates the ability to articulate ideas.
The act of construction and reflecting becomes a means of exploration and investigation, implementing an iterative process of making and writing simultaneously. It used form building as a means of analysis and discovery by thinking and acquiring knowledge through one’s method of construction. more 
