Strategy, user experience, and design for this 170 year-old publication’s website. The project elevates the brand’s mission for promoting how science cultivates deep insights that underpin solutions to key global challenges.
Goals for the redesign were to sustain a loyal following and attract an emerging audience by implementing a platform for continuous engagement — blending topical editorial browsing with consolidated paid product. The experience promotes curiosity by orienting the design around user needs rather than institutional conventions, with clear entry points for both content engagement and paths to conversion.
Nikhil Mitter is a Director of Experience Design at Immunomedics, a biotech in New Jersey. He was born and raised in Dubai and comes from a fine arts background. He received a Bachelor's degree in Fine Arts and Psychology from the University of Pennsylvania and holds a Master's degree in Media Design from Art Center College of Design.
His work has been situated across multiple disciplines at the intersection of design, art, research, and technology. He has previously held positions leading product and branding teams as a Creative Director at frog design, AREA 17, and part of a newly formed Experience Design practice at Tribal Worldwide. As an Art Director Nikhil has engaged with clients including LVMH, AIGA, and Pentagram. He has also worked in an architectural context designing interactive installations at Lincoln Center in New York, City Center in Las Vegas, and Burj Khalifa in Dubai.
Nikhil’s projects have been featured in several funded research initiatives, including developing emerging technology prototypes for Sun Microsystems Laboratories and Hewlett Packard’s Consumer Applications and Systems Laboratory. He has exhibited internationally in venues such as the Maker Faire hosted by O’Reilly’s Make magazine; ACM Interactive Arts Exhibition at the University of California, Santa Barbara; Digital Art Festival at The Museum of Contemporary Art Taipei; Art Center Nabi in Seoul, South Korea; FILE New Media Arts Exhibition in Rio de Janeiro, Brazil; and The Beall Center for Art+Technology in Irvine, CA.
His work has been recognized by the Webby Awards, Discovery Channel’s Beyond Tomorrow, Adobe’s Design Center Think Tank, the Type Directors Club, the VIDA International Awards, and the Association for Computing Machinery.Resume Painting