User experience and design for this 100 year-old publication. Working with a re-defined brand and editorial tone, the website needed to balance credible legacy with contemporary appeal.
To help readers sort relevance, the design highlights a new advocacy-focused strategy balancing both short and long-form content that truly reflect individual voices. The projects aims to heighten discoverability with connected narratives between areas of interest and sets user expectations by clearly differentiating between content types. The entire platform follows a system that can evolve sustainably over time, making it easier for readers to find and follow a range of topics.
Nikhil Mitter is a Director of Experience Design at Immunomedics, a biotech in New Jersey. He was born and raised in Dubai and comes from a fine arts background. He received a Bachelor's degree in Fine Arts and Psychology from the University of Pennsylvania and holds a Master's degree in Media Design from Art Center College of Design.
His work has been situated across multiple disciplines at the intersection of design, art, research, and technology. He has previously held positions leading product and branding teams as a Creative Director at frog design, AREA 17, and part of a newly formed Experience Design practice at Tribal Worldwide. As an Art Director Nikhil has engaged with clients including LVMH, AIGA, and Pentagram. He has also worked in an architectural context designing interactive installations at Lincoln Center in New York, City Center in Las Vegas, and Burj Khalifa in Dubai.
Nikhil’s projects have been featured in several funded research initiatives, including developing emerging technology prototypes for Sun Microsystems Laboratories and Hewlett Packard’s Consumer Applications and Systems Laboratory. He has exhibited internationally in venues such as the Maker Faire hosted by O’Reilly’s Make magazine; ACM Interactive Arts Exhibition at the University of California, Santa Barbara; Digital Art Festival at The Museum of Contemporary Art Taipei; Art Center Nabi in Seoul, South Korea; FILE New Media Arts Exhibition in Rio de Janeiro, Brazil; and The Beall Center for Art+Technology in Irvine, CA.
His work has been recognized by the Webby Awards, Discovery Channel’s Beyond Tomorrow, Adobe’s Design Center Think Tank, the Type Directors Club, the VIDA International Awards, and the Association for Computing Machinery.Resume Painting