Strategy, user experience, and design for The Century Foundationâ€™s (TCF) website. TCF is a progressive leaning organization that aspires to inform citizens, guide policymakers, and influence government legislature by translating research into meaningful impact.
The website re-defined their primary medium of communicating ideas and publishing work, establishing a foundational brand presence from which 90% of its most influential content is published. Dense content was consolidated to deliver topical relevance and distilled into a thoughtful reading experience. Introducing new visual treatment elevated their established brand with a clean and cohesive aesthetic language, helping to sustain a loyal following while attracting emerging audiences.
Nikhil Mitter is a Group Creative Director at R/GA. He was born and raised in Dubai and comes from a background in Fine Arts. He received a Bachelor's degree in Fine Arts and Psychology from the University of Pennsylvania and holds a Master's degree in Media Design from Art Center College of Design.
His work has been situated across multiple disciplines at the intersection of design, art, research, and technology. He has previously held positions leading experience, product, and branding teams at an emerging biotech, frog design, AREA 17, and part of a newly formed Experience Design practice at Tribal Worldwide. As an Art Director Nikhil has engaged with clients including LVMH, AIGA, and Pentagram. He has also worked in an architectural context designing interactive installations at Lincoln Center in New York, City Center in Las Vegas, and Burj Khalifa in Dubai.
Nikhilâ€™s projects have been featured in several funded research initiatives, including developing emerging technology prototypes for Sun Microsystems Laboratories and Hewlett Packardâ€™s Consumer Applications and Systems Laboratory. He has exhibited internationally in venues such as the Maker Faire hosted by Oâ€™Reillyâ€™s Make magazine; ACM Interactive Arts Exhibition at the University of California, Santa Barbara; Digital Art Festival at The Museum of Contemporary Art Taipei; Art Center Nabi in Seoul, South Korea; FILE New Media Arts Exhibition in Rio de Janeiro, Brazil; and The Beall Center for Art+Technology in Irvine, CA.Â
His work has been recognized by the Webby Awards, Discovery Channelâ€™s Beyond Tomorrow, Adobeâ€™s Design Center Think Tank, the Type Directors Club, the VIDA International Awards, and the Association for Computing Machinery.ResumeÂ Â Painting