Design of a product (Cast) for Verizonâ€™s smart cities initiative. Cast increases civic transparency by facilitating new interactions between mass groups of citizens and their environments â€” promoting natural and direct conversations with their local government to create more inviting, connected living communities.
As cities expand and become more complex,Â city governments are increasingly relying on open data projects and connected infrastructure. However, ordinaryÂ citizens cannot access these technologies in a meaningful, personal way to positively impact their cities. Current inputs are formal, intimidating, and operate in isolation of each other.
Cast leveraged AR and location-based video messaging to empower citizens toÂ participate in constructive dialog with their cities via simple, engaging reporting of ideas and improvements. It encouraged hyper-local communities to seamlessly interact and collectively improve their built environment, collectively recognizing citizen contributions and the impact they had on their community. Additionally, small businesses were given a voice with shared accountability in realizing local projects and government can embrace public sentiment by harnessing citizen awareness to celebrate civic wins.
The platform aims to drives behavior change for everyday citizens by supporting tangible, local impact. The working prototype was complemented by a research model for beta testing with a community of users and outlined a measurable criteria for evaluation over time.
Nikhil Mitter is a Group Creative Director at R/GA. He was born and raised in Dubai and comes from a background in Fine Arts. He received a Bachelor's degree in Fine Arts and Psychology from the University of Pennsylvania and holds a Master's degree in Media Design from Art Center College of Design.
His work has been situated across multiple disciplines at the intersection of design, art, research, and technology. He has previously held positions leading experience, product, and branding teams at an emerging biotech, frog design, AREA 17, and part of a newly formed Experience Design practice at Tribal Worldwide. As an Art Director Nikhil has engaged with clients including LVMH, AIGA, and Pentagram. He has also worked in an architectural context designing interactive installations at Lincoln Center in New York, City Center in Las Vegas, and Burj Khalifa in Dubai.
Nikhilâ€™s projects have been featured in several funded research initiatives, including developing emerging technology prototypes for Sun Microsystems Laboratories and Hewlett Packardâ€™s Consumer Applications and Systems Laboratory. He has exhibited internationally in venues such as the Maker Faire hosted by Oâ€™Reillyâ€™s Make magazine; ACM Interactive Arts Exhibition at the University of California, Santa Barbara; Digital Art Festival at The Museum of Contemporary Art Taipei; Art Center Nabi in Seoul, South Korea; FILE New Media Arts Exhibition in Rio de Janeiro, Brazil; and The Beall Center for Art+Technology in Irvine, CA.Â
His work has been recognized by the Webby Awards, Discovery Channelâ€™s Beyond Tomorrow, Adobeâ€™s Design Center Think Tank, the Type Directors Club, the VIDA International Awards, and the Association for Computing Machinery.ResumeÂ Â Painting